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TIME The Magic of LEGO

TIME The Magic of LEGO
Magazine

TIME The Magic of LEGO

75 YEARS OF INFINITE POSSIBILITIES • In 1949, Lego revolutionized the toy industry, and millions of imaginations, by introducing little bricks that allow for structured play and spontaneous creativity—often simultaneously.

THE MOST AMBITIOUS SETS • They’re composed of thousands of pieces, and they require time and patience to build. And by and large, they’re spectacular.

THE LEGO STORY • The resilient toy company has transformed the way kids (and adults) play, thanks to an empire built on creativity.

BRICK BY BRICK • From a humble start in rural Denmark, and thanks to constant innovation and risk-taking, Lego has built itself into one of the world’s most successful toy companies.

Making Friends • After years of trial and error, the company created a successful line targeted at girls.

They Can’t All Be Winners • A few of Lego’s big ideas never quite caught on.

Where Lego Comes to Life • Legoland parks are popular tourist attractions, places “where children forget they ever need to grow up.”

LIFE IN MINIATURE • These small figures helped put a face on Lego toys and are beloved by both kids and collectors.

Creating New Worlds • For more than 30 years, the Lego Group has offered original sets with their own rich storytelling.

LEARNING WITH LEGO • Fun and good for you? Childhood development experts agree that playing with the toys can help build cognitive, social, and motor skills.

FROM BRICK TO SCREEN • Lego has extended its pop culture influence as an entertainment powerhouse in movies, television, and video games.

BOX OFFICE BRICKTACULAR • The 2014 hit The Lego Movie presented an entertaining—and surprisingly subversive—animated adventure that brought the famed toys to life. In the end, everything was awesome.

A Terrific Toy Story • In 2014, Time’s film critic praised the movie’s dazzling animation and inspiring (some might say irreverent) plot.

THE LEGO CINEMATIC UNIVERSE • In the aftermath of the first movie’s success, filmmakers assembled a series of spinoffs.

Pharrell in Lego • The musician tells his life story in a vibrant animated film.

A FORCE AWAKENS • Lego executives were originally hesitant to partner with Star Wars, but their union has led to one of pop culture’s most successful licensing deals.

A POP CULTURE POWERHOUSE • From the Lord of the Rings franchise to Friends, Lego has worked its magic on fan-favorite movies and TV shows.

THE FANDOM • Lego has inspired fans of all ages to express their creativity and share their passion for the brand.

BUILDING A FOLLOWING • Superfans are tapping into a passionate community by showing off their creativity and indulging nostalgia.

Masters of the Lego Domain • On the Lego Masters TV show, contestants show off their creativity through extravagant and fantastical builds.

FAN CREATIONS COME TO LIFE • The Lego Ideas program gives everyday builders the chance to design a set that just might end up on store shelves.

TIME The Magic of LEGO

Credits

A Towering Tribute

Everything Is Awesome with Lego


Expand title description text
Frequency: One time Pages: 100 Publisher: Dotdash Meredith Edition: TIME The Magic of LEGO

OverDrive Magazine

  • Release date: September 20, 2024

Formats

OverDrive Magazine

Languages

English

TIME The Magic of LEGO

75 YEARS OF INFINITE POSSIBILITIES • In 1949, Lego revolutionized the toy industry, and millions of imaginations, by introducing little bricks that allow for structured play and spontaneous creativity—often simultaneously.

THE MOST AMBITIOUS SETS • They’re composed of thousands of pieces, and they require time and patience to build. And by and large, they’re spectacular.

THE LEGO STORY • The resilient toy company has transformed the way kids (and adults) play, thanks to an empire built on creativity.

BRICK BY BRICK • From a humble start in rural Denmark, and thanks to constant innovation and risk-taking, Lego has built itself into one of the world’s most successful toy companies.

Making Friends • After years of trial and error, the company created a successful line targeted at girls.

They Can’t All Be Winners • A few of Lego’s big ideas never quite caught on.

Where Lego Comes to Life • Legoland parks are popular tourist attractions, places “where children forget they ever need to grow up.”

LIFE IN MINIATURE • These small figures helped put a face on Lego toys and are beloved by both kids and collectors.

Creating New Worlds • For more than 30 years, the Lego Group has offered original sets with their own rich storytelling.

LEARNING WITH LEGO • Fun and good for you? Childhood development experts agree that playing with the toys can help build cognitive, social, and motor skills.

FROM BRICK TO SCREEN • Lego has extended its pop culture influence as an entertainment powerhouse in movies, television, and video games.

BOX OFFICE BRICKTACULAR • The 2014 hit The Lego Movie presented an entertaining—and surprisingly subversive—animated adventure that brought the famed toys to life. In the end, everything was awesome.

A Terrific Toy Story • In 2014, Time’s film critic praised the movie’s dazzling animation and inspiring (some might say irreverent) plot.

THE LEGO CINEMATIC UNIVERSE • In the aftermath of the first movie’s success, filmmakers assembled a series of spinoffs.

Pharrell in Lego • The musician tells his life story in a vibrant animated film.

A FORCE AWAKENS • Lego executives were originally hesitant to partner with Star Wars, but their union has led to one of pop culture’s most successful licensing deals.

A POP CULTURE POWERHOUSE • From the Lord of the Rings franchise to Friends, Lego has worked its magic on fan-favorite movies and TV shows.

THE FANDOM • Lego has inspired fans of all ages to express their creativity and share their passion for the brand.

BUILDING A FOLLOWING • Superfans are tapping into a passionate community by showing off their creativity and indulging nostalgia.

Masters of the Lego Domain • On the Lego Masters TV show, contestants show off their creativity through extravagant and fantastical builds.

FAN CREATIONS COME TO LIFE • The Lego Ideas program gives everyday builders the chance to design a set that just might end up on store shelves.

TIME The Magic of LEGO

Credits

A Towering Tribute

Everything Is Awesome with Lego


Expand title description text